Inspiring Scotland

This project aimed to share awareness of negative stereotypes experienced by those with learning difficulties/special needs in the workplace and the desire to be treated with more respect; supporting, valuing and believing.

I was assigned the responsibility of developing a brand identity for a charitable client that lacked any existing branding, possessing only a limited colour palette. To address this, I designed a comprehensive suite of campaign assets, including prominent posters, and established a consistent and cohesive branding style to be integrated into their advertisements and social media content.